When I worked at Morningstar, I would give phone support to those called in looking for assistance with our software. One time a man asked me, “When will Morningstar be making an IPO (Initial Public Offering)?” I did not know but I think if I had and I had said

Expansion of the customer base is a key priority for most small businesses. Business growth is a long-term process and can be challenging. Which is why entrepreneurs should consistently work towards lead generation. So, what is lead generation exactly? Let us first understand what constitutes a lead.