When you have engaged in social media with a certain purpose, your followers will drive that purpose and fulfill the goals. For example, many bloggers link their social media account with their blogging sites to have more exposure. Similarly, many businesses promote their brands on social media like Nike, Dominos, KFC, Vogue Fashion, and others.

published Dec 12, 2017, 4:00:00 AM, by Julie Verhage, Selina Wang and Jenny Surane (Bloomberg) — For the financial technology industry, 2017 will be defined as the year that the threat of tech giants grew stronger, artificial intelligence cemented its importance and some startups applied to become banks. What to