An idea that was wholesomely developed by Sam Walton was hired to make his brand a successful one. He was an American businessman and entrepreneur who had a net worth of over $8.6 billion at the time of his death in 1992. The real explanation of his success was the courage of conviction he applied.

WILLY: What’s the mystery? The man knew what he wanted and went out and got it! Walked into a jungle, and comes out, the age of twenty-one, and he’s rich! The world is an oyster, but you don’t crack it open on a mattress! (Death of a Salesman Act 1)