An idea that was wholesomely developed by Sam Walton was hired to make his brand a successful one. He was an American businessman and entrepreneur who had a net worth of over $8.6 billion at the time of his death in 1992. The real explanation of his success was the courage of conviction he applied.

Brad Weisman’s background had mostly been in digital marketing, but his love for the outdoors and his passion for open air activity led him to create his own athletic gear and apparel company in 2002.  “I started my first apparel company then,” he recalled. “I made jackets for guys who