As the pandemic took its grip in China, the manufacturing industries underwent a lot owing to the lockdown of the common public, border & flight restrictions on China. Now, as the COVID-19 became a global pandemic, the whole world is under a dark cloud. It has spread to almost 210 countries as per the latest reports, devastating the economies of the countries.

Selecting the right metrics and KPIs (Key Performance Indicators) in the customer journey funnel is really important for the success of any business, especially if you are selling your brand’s offerings through an online store.
This is because it is only if you can find the right KPIs and track them using an easy to use CRM tool, you can measure how well your funnel is working, and thereafter rethink about how you can make necessary adjustments to optimize your conversions.