Most of the time the new we see on television, hear on the radio or discover on the Internet is pretty discouraging — a longtime cop turns out to be a serial rapist and murderer, the who played the greatest father ever turns out to have drugged and raped vulnerable

published Aug 9, 2018, 8:00:08 AM, by Barry Ritholtz (Bloomberg Opinion) — A recent paper summarized in Scientific American raises an intriguing question: Is one of the founding theories of behavioral finance known as loss aversion — the idea that people place more weight on avoiding losses than gains —