Learning how to write sales letter copy is the single most important skill you can ever learn in marketing. You either learn to write it, or pay someone else dearly to write it for you. Personally… I’d rather keep that kind of money in my own pocket and just learn how to write it.

published Apr 17th 2017, 4:00 pm, by The Editors (Bloomberg View) —Japan’s Prime Minister Shinzo Abe has been trying hard to combat his nation’s alarming demographic decline: promoting robots and other productivity-enhancing technology, bringing more women into the workforce, even opening the door a bit wider to foreigners. It’s plain,