Learning how to write sales letter copy is the single most important skill you can ever learn in marketing. You either learn to write it, or pay someone else dearly to write it for you. Personally… I’d rather keep that kind of money in my own pocket and just learn how to write it.

Some people love a tough workout, while others not so much. 80% of Americans fail to meet government guidelines for aerobic and strength training, it’s obvious why most of us fall into the second category. A recent study by the University of Freiburg in Germany suggests that just 2 changes can make you enjoy exercise more. Participants with similar fitness levels were asked to ride a stationary bicycle for the same amount of time.