published Apr 19th 2017, 4:07 pm, by Eric Roston (Bloomberg) —When nations gathered in Cancún for the annual United Nations climate talks in 2010, Felipe Calderón, then Mexico’s president, memorably likened the process to a stricken airplane or “a truck on a winding road, and the driver has a heart

Learning how to write sales letter copy is the single most important skill you can ever learn in marketing. You either learn to write it, or pay someone else dearly to write it for you. Personally… I’d rather keep that kind of money in my own pocket and just learn how to write it.