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Wal-Mart based in Bentonville Arkansas is also building its online marketplace model and measures sales by gross merchandise value.
Amazon Maintains Holiday Dominance Despite Stepped-Up Pressure
published Jan 5, 2018 11:36:32 AM, by Spencer Soper (Bloomberg) — Amazon.com Inc. maintained its online dominance in the 2017 holiday shopping season despite increasing competition from Wal-Mart Stores Inc., Target Corp. and Best Buy Co. Amazon captured 89 percent of all online holiday spending in the five-week period beginning