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One of the most spectacularly successful ideas in all of behavioral economics is Save More Tomorrow
How to Nudge People to Give More to Charity: Cass R. Sunstein
published Dec 11, 2017, 4:00:40 AM, by Cass R Sunstein (Bloomberg View) — One of the most spectacularly successful ideas in all of behavioral economics is Save More Tomorrow, by which employers ask employees if they would like to give some portion of their future wage increases to their retirement