The Art of Cold Calling is so much more than purchased industry contact lists and lots of caffeine.

published Jan 30th 2017, 6:00 am, by Ben Steverman (Bloomberg) — On a frigid Sunday this month, Rianka Dorsainvil, a 29-year-old financial planner outside Washington, D.C., found herself running up a steep, snowy hill wearing a 20-pound vest and dragging a 215-pound man behind her. She was paying for the