When it comes to defining your brand it’s easy to get caught up in the visuals: the logo, the font size of the text, the imagery you want to represent your business… You may have the most beautiful, speedy and well-stocked website in your industry, but if you don’t have a powerful brand voice, you’re not going to have the impact you want, resulting in disappointing sales. Voice is your brand’s personality, and it’s always the same. Your tone is what you change depending on context.

College Football Means Big Business As we enter the end of the year we gear up to complete the college football season. Teams like Alabama. The number one team in the country this year is Clemson coming a record with no losses. Interestingly enough, they will be playing Alabama who