Can you hear those dice rolling? Great Britain just took a mighty spin of the wheel or whatever gambling metaphor you prefer by voting to leave the European Common Market. The immediate effect of the vote, in which Britons voted to leave the 28-nation bloc by a 52-48 margin, was

When it comes to defining your brand it’s easy to get caught up in the visuals: the logo, the font size of the text, the imagery you want to represent your business… You may have the most beautiful, speedy and well-stocked website in your industry, but if you don’t have a powerful brand voice, you’re not going to have the impact you want, resulting in disappointing sales. Voice is your brand’s personality, and it’s always the same. Your tone is what you change depending on context.