Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it. Your name differentiates you from your peers, peaks customer interest, and invites further investigation — if you do it right.

Walt Disney said: “The way to get started is to quick talking and begin doing.” One important way a college student can begin doing is to set aside time for goal setting. I recently heard from a student that was in one of my communication classes. I was excited to hear that this student, who was goal oriented and determined achieved his education dream. He completed his associate’s degree and was planning to complete a bachelor;’s and graduate degrees. The success in today’s college students can be seen by looking at more than dreams and aspirations, but the goals that they set for themselves. The failure to persist in college is partially due to a lack of goal-setting habits.