The Covid-19 pandemic caught businesses unaware and in their scramble for survival, many cut their public relations and communications budget overnight, without giving it a second thought. Many PR agencies in Dubai saw their clients cut budgets immediately or disappear altogether. While the fear was justifiable, companies should not forget that during a crisis it is more important than ever to your positive message out there to calm investors, customers and employees; and to let the world know that it is a temporary phase, the company is preparing to face a new future and will come out of it all stronger and more agile.

published Apr 2, 2018 5:05:50 PM, by Daniel Flatley (Bloomberg) — Saudi Arabia’s Crown Prince Mohammed Bin Salman said he recognizes the right of Israelis to have their own nation-state. “I believe the Palestinians and the Israelis have the right to have their own land,” he said in an interview