published Aug 9, 2018, 8:00:08 AM, by Barry Ritholtz (Bloomberg Opinion) — A recent paper summarized in Scientific American raises an intriguing question: Is one of the founding theories of behavioral finance known as loss aversion — the idea that people place more weight on avoiding losses than gains —

As families, we all know how critical it is to savor the moment and embrace the time we have together. Life in itself is a fleeting moment that often passes us by. However, there are the trivial things in life we overlook that can sometimes bring great memories. It is