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published Aug 9, 2018, 8:00:08 AM, by Barry Ritholtz (Bloomberg Opinion) — A recent paper summarized in Scientific American raises an intriguing question: Is one of the founding theories of behavioral finance known as loss aversion — the idea that people place more weight on avoiding losses than gains —

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Business Headlines

published Aug 8, 2018, 3:37:23 PM, by Riley Griffin (Bloomberg) — Millennials have been accused of killing so many products and industries—taxis, landlines, snail mail—that it’s become a media trope. But millennials are old news. Today, businesses and marketers are desperately anticipating the murderous whims of Gen Z, the demographic

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