published Apr 19th 2017, 4:07 pm, by Eric Roston (Bloomberg) —When nations gathered in Cancún for the annual United Nations climate talks in 2010, Felipe Calderón, then Mexico’s president, memorably likened the process to a stricken airplane or “a truck on a winding road, and the driver has a heart

Establishing values is an integral part of the creation of any successful brand. But why are brand values, something which can seem so insignificant, so vital to the success of your brand? Well, when you promote brand values, it allows you to establish an emotional connection with current customers and potential patrons, giving you the opportunity to build much-needed trust, loyalty, and familiarity.