Establishing values is an integral part of the creation of any successful brand. But why are brand values, something which can seem so insignificant, so vital to the success of your brand? Well, when you promote brand values, it allows you to establish an emotional connection with current customers and potential patrons, giving you the opportunity to build much-needed trust, loyalty, and familiarity.

published Jun 25th 2017, 2:10 pm, by Mark Niquette (Bloomberg) — The website of Ohio Governor John Kasich apparently was hacked on Sunday with a posting professing love for the jihadist group Islamic State. Other state government websites also may have been compromised, including those for the Ohio Department of