The word adventure can be defined as an experience of excitement and pleasure. The word adventure has been used in the context of travel since the time when people started to go on trips. It was during the early part of the 20th century that adventure travel became popular. The first person who went on an adventure trip was probably the famous explorer, Captain Cook. His journey to Australia was one of the most adventurous trips ever undertaken by any human being. Adventure travel is now a very popular form of holiday.

In 2022, the International Monetary Fund (IMF) has forecasted a major slowdown in the world’s top economies pointing it out to be “gloomy and more uncertain”. Factors including the Ukraine war, rising inflation rates, Covid outbreaks, real estate crisis, tighter monetary policies, and more contain global economic growth, threatening digital marketers and brands looking forward to scale businesses and striving for more revenues.