When you’re building a brand, there are an overwhelming number of things to consider. Whether it’s your mission statement, company culture, logo, tagline, or something else entirely, there are a ton of things to figure out, and inevitably, something’s going to get overlooked. In my experience, one of the things that tend to get neglected the most is a brand’s values.

published Sep 14, 2017 12:42:24 PM, by Noah Buhayar (Bloomberg) — Who will succeed Warren Buffett as chief executive officer of Berkshire Hathaway Inc.? It’s one of the most guarded secrets in the business world. That didn’t stop JPMorgan Chase & Co.’s new Berkshire analyst from placing odds on one