published Sep 5, 2017 7:00:15 PM, by Karen Weise (Bloomberg) — Shashi Ramchandani, who manages a team of engineers at Google, has never been shy about being a conservative working in Silicon Valley. He showed coworkers emails he exchanged with Ivanka Trump after he mailed her photos he took at

Every business owner should conduct a regular SWOT analysis to assess the company’s strengths, weaknesses, opportunities, and threats in relation to its competition. A SWOT analysis helps evaluate where a company stands in a competitive market and what steps need to be taken for further strategic planning, helping decision-makers draw a future roadmap for the company. The importance (and advantages) of conducting a SWOT analysis can be summarised as follow: