By Vikram Rathor  June 18, 2024

We are living in an era where results speak louder than anything. If you are a small business, then you will surely be aware of the challenges you face to gain visibility. You might have tried different tactics, but the outcomes are not as expected. We all know that the pain points for businesses are real. These involve lead scarcity, low awareness of the brand, lack of revenue, and so on.

Amid all these confusions and noises, it is good to check case studies of the brands that have survived and thrived by opting for the services offered by India’s top digital marketing company – Value4Brand.

Below, we have discussed the same so that you can also decide whether this marketing tactic is an ideal choice for your brand or not. So, let us begin.

Sales boosted through social media marketing of a local bakery

Challenges: Transforming the secret recipe of cookies or introducing new cake flavors, digital marketing is something that can actually reduce the struggle of attracting new customers by beating the fierce competition. Several small bakeries have transformed their business and are now recognized as a leading option. Although the bakeries had mouth-watering treats, they were facing issues while increasing sales and attracting new customers.

Strategies: When those bakeries started using digital marketing – particularly social media marketing and similar tactics, they got methods to knead the challenges. For this, they utilized paid ads on social media and organic content to craft tantalizing and engaging posts to showcase the lip-smacking baked items.

Results: Based on the implemented strategies of social media marketing, the bakery started engaging customers within the local market. Furthermore, the audience also shared the content and started visiting the bakery in person to explore the range available. After digital marketing and social media marketing strategies, the bakery started seeing a boost not just in sales but foot traffic too.

Visibility of small retail stores increases with SEO

Challenges: The present digital era is quite intimidating, specifically for small market players. Some small stores hold stellar services and fabulous products, but they struggle when it comes to attracting customers online. Due to insufficient funds and knowledge, they often forget to focus on their website. As a result, the search engines do not find it and they of course miss out on something important – not reaching the right audience. All these also contribute to fewer growth opportunities and revenue loss.

Strategy: To address and handle this issue with great precision, the store opted for Search Engine Optimization or SEO. Since it is an essential part of any digital marketing campaign or planning, it helped the store overcome the challenges. To achieve designed outcomes, they added SEO-friendly tactics and content. Along with this, they focused on the relevant and local keywords and improved the structure of the website so that it could be visible to the search engines. Lastly, they incorporated link-building and other critical aspects of the SEO to achieve better and faster results.

Results: From SEO tactics, you will need to wait for at least 6-7 months. That retail store also showed patience and got impressive results. the overall organic traffic increased massively. In addition to this, search engine rankings were also improved. Since these two are the most important aspects of SEO, they translated into better visibility and increased number of sales.

Challenges: A prominent home service provider was facing a lot of challenges in gaining visibility online and driving leads. Since the competition in this particular domain is quite tough, the firm was struggling a lot to stand strong. Along with this, their marketing approach was also not focused on bringing good results.

Strategy: When they decided to get in touch with the best digital marketing company in India, they were suggested to focus on paid ads i.e. PPC to gain faster yet measurable results. To begin with this, a thorough keyword research was conducted. Based on the research, they highlighted some high-search volume phrases or keywords. Apart from the PPC, dynamic remarketing approaches were also used to engage customers again.

Results: The whole campaign ran for around 4 months. And, within this period, they started getting amazing outcomes in the form of leads. In addition to this, they started getting better value for the amount invested in the PPC ads. To put it simply, PPC is a powerful game if planned and executed well.

Booking rates have enhanced a hotel with content marketing

Challenge: A popular hotel was having issues while attracting customers when they were fighting in the fierce market. It was due to low online visibility. So, the main challenge was to improve online presence because other aspects such as traffic and booking rates will automatically go up when more and more people started seeing it.

Strategy: To make the best out of digital marketing, they decided to go with the trifecta strategies of content marketing. Hence, the main focus was on crafting content copies that are useful for link building, capable of going viral, and evergreen. As a result, content with longer shelf life was created and posted about the hotel services, local events, and major attractions of the city. Secondly, content that can easily go viral on social media is created. To make it more popular, local or niche-specific influencers were contacted for collaborations. Lastly, the hotel decided to invest in link-building activities such as infographics to leave a long-lasting impact.

Results: The way they implemented the content marketing strategies, their online presence increased significantly along with the website traffic. In addition to this, they noticed a sharp boost in their booking rates. This is all because of the shareable and engaging content created to grab the attention of the customers.

On the final note

Along with these, several other businesses are there that utilize the power of digital marketing solutions. If you are also struggling with online presence, reduced website traffic, fewer sales, or any other issue, then you can trust Value4Brand – the best digital marketing company in India to have the best and most targeted strategies for your business. They will first evaluate the challenges involved. Based on the same, they will suggest PPC, SEO, SMM, Content Marketing, etc. to yield outstanding benefits.

Value4Brand is the best digital marketing company in India. That has given outstanding results to clients.

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