By Priya Ku Singh  April 21, 2025

The world of social media is filled with entertainment and finding the social media marketing trends is the key here. Every month, new features are added to enhance the user experience on social media platforms.

From fresh content to trendy pop-ups, social media platforms are entertaining their audience every moment. As you can see, 5.24 billion people are using social media (as of February 2025, Statista report). In the meantime, giving your whole to social media marketing trends can supercharge all your marketing efforts with ease.

As a brand, you want to establish yourself in front of a large audience base to generate genuine traffic and create a loyal customer base. The end goal is far, but you have to start thinking right now!

To win on social media, you must act fast! Let’s see where the best in the biz is being agile.

Social Media Marketing Trends Driving Industries

Your marketing performance is vastly dependent on the consumer’s preference. Therefore, a vivid picture of the future of social media marketing is based on its trends as industries have data of audience behavioral change and brand fitness.

However, the social landscape is ultra-competitive! From changing customer demands to evolving algorithms and significant platform updates (with changing features), marketers must adapt to the newness of social media marketing trends.

Organic reach reportedly falling as per experts on social networks. Despite challenges, the social arena is a space for brands to recreate, develop and engage customers. With so many social media platforms are available in the market, it becomes tricky to choose the right one and go for the right strategies.

However, following up on the trends drives brand awareness.

1. The Battle Between X, Bluesky, And Threads

Elon Musk bought Twitter in 2022. Since then, marketers have been confused about what is going to happen in the future with this platform.

After that Twitter was renamed as X and that was the beginning of controversy. Activities like returning banned users and fighting with major advertisers created a negative buzz around. A lot of clients were dissatisfied with X as they saw less engagement after the boycott trend with the social platform.

As a result, many brands turned away from X while seeking alternatives. In the meantime, X lost almost 2.7 million active users before the US election in November 2024.

Interestingly, Bluesky, developed by Jack Dorsey, gained 2.5 million in the contemporary period. In this new platform, you can post short videos, images, and texts, which is quite similar to X. Many big companies are showing interest in recent days, including Netflix and The Guardian.

Apart from Bluesky, Threads (launched in 2023) has recently gained huge hype with 275+ million users.

Well, the best part about Threads is being a part of meta. The future plan of Threads is vast and in the making for more companies to get traction just like Reddit is getting right now (189k followers).

2. AI in Social Media

Following social commerce trends is a prime choice for marketers. 86% of marketers believe in social media is the only option to gain exposure quickly.

One such new development in social platforms is the usage of AI. Interestingly AI is transforming not only social media but the whole concept of digital marketing in recent days.

From creating engaging social media content to editing videos for influencers, the role of AI is undeniable.

• It can analyze vast data sets.
• AI improves personalization
• It automates social posting and performance.

AI helps generate ideas easily and also increases content production by 33%. Recently, TikTok launched TikTok Smart+, an AI solution to automate and manage campaigns. AI is completely transforming the concept of social posting with better prompts.

From using the perfect tone to refraining from particular languages, with the right prompts, you can use AI platforms like ChatGPT and Jasper quite efficiently.

3. Short-Form Video Dominates

There is nothing like video content on social media. It has always been a popular format for social postings. People love to watch short videos, and the trend is growing rapidly. We do not have much time on our hands, and thus, Instagram Reels, TikTok videos, and YouTube Shorts can be a short-term entertainment solution.

As a brand, you would like to communicate with the customers clearly! While people spend 60% of their time watching videos on social media, it can be a prime sword for brands to engage the audience with storytelling through short-form videos.

4. Customer Content Overshadows Influencer Content

Influencer marketing trends can still be efficient in 2025 and beyond. However, is that enough? Well, the latest marketing nature says no!

Many modern marketers believe that they can gain a lot by involving real consumers in their branding journey. While only a few brands worked as social media elites previously by splashing out on influencers, nowadays, brands have started inviting their customers to be a part of their marketing experience.

By refocusing on customers, you can not only engage a wider audience base but also eliminate negative attention. The more you depend on user-generated content, the better you control immeasurable positive brand sentiment.

According to the director of community and social impact, Natalie Browne Holmes (Topicals), engaging real-world customers in your social media branding is a “‘need to have’, not a ‘nice to have.'”

5. Is It the Death of Hashtags?

Hashtags are used to discover your content more. However, the days are gone after the spammers started using trending hashtags to clutter people’s feeds with unusual content.

In fact, at the end of 2024, Instagram announced that they were removing the option to follow hashtags. Instead, all words and captions if social media posts are trendy these days which made hashtags a bit obsolete.

Evidently, hashtags are less useful than they used to be once. Also, consumers are opting for more product discovery through brand research and how-to videos.

6. Micro-Influencers: Big Impact, Small Budget

In 2025, Brands started to realize that bigger is not always better. Therefore, they are focusing more on micro-influencers who are not only cheap but also more dedicated towards branding. Also, they have a loyal and highly engaging following which offers high ROI potential.

Therefore, look for micro-influencers who are less demanding and also fit your target market easily. The modern social media marketing trend says it is better to go for low-cost marketing campaigns than opt for celebrity endorsements.

For instance, Glossier perfectly followed this social media marketing trend with micro-influencer marketing. They are gaining an army of loyal fans without paying a lot.

What Social Media Marketing Trends Will Shape Your Brand’s Future?

People are passively consuming content rather than engaging in meaningful ways. Also, the long sustainability of TikTok is uncertain. A recent survey on creators revealed that 67% of them think of Instagram as the next best platform to build audience after YouTube.

What is the driving force behind these shifts?

Well, connection and empowerment including the changing needs of the audience is forcing creators to go that extra mile and thrive authentically.

While the social media landscape is undergoing a massive transformation, you, as a brand, must act first! Know the shifts that will shape your future social media marketing trends related strategies.

• The market has seen a division between social media networks (follows connection) and media networks (focuses on passive consumption). Brands can adapt strategies to create polished and aspirational content that caters to Instagram and YouTube alike and, at the same time, explore networks like SpaceHey and Keek to prioritize real engagement.
• 55% of TikTok content is generated, which has become a main revenue stream for almost 18% of creators. It simply bridges the gap between discovery and purchase.
• Stores these days gain 32% increased sales with even a single social account. Social commerce trends manipulate people to shop from social media platforms which redirect them to dedicated product websites.
• Facebook Groups, Discord, Reddit and Keek Flex Groups are prime public feeds where people can share their thoughts, opinions and get solutions as well. These private and public community approaches help brands to keep 60% loyal customers.
• AI is transforming content creation approach. From Ghibli art on ChatGPT to Instagram’s MovieGen (yet to launch) will help people generate stunning videos in few seconds with a few simple text prompts. Apart from that, video translation by Keek’s AI tool allows creators and brand to connect with people in personalized manner.

The rules of social media are being rewritten, and your success lies within your knowledge and how well you can balance your future creations for social media. Through your content, try to build relations that last and be innovative while interacting with the modern audience.

Which Social Media Platforms Should You Use for Your Business?

In 2025, the use of social media is not a trend anymore but a culture/habit to the people. Social media channels serve more than 5 billion people and that too with an average of 2 hours and 20 minutes per day.

This insane activity data suggests that people love scrolling. Therefore, you must facilitate this opportunity with better creation and by following social media marketing trends. However, based on data, YouTube, WhatsApp, Facebook, and Instagram have the most active users simultaneously.

However, let’s find out how you can pick the right social media channel for branding!

Simply Define Your Social Media Goal!

Before you thrive, try to understand what is more important to you.

Do you want to –

• Expand your reach?
• Drive website traffic?
• Engage customers and promote your brand?
• Build a community? or
• Improve search engine rankings?

You can fulfill all these goals through social media. For instance, if you have a visually rich brand, try to use platforms like Instagram and TikTok. On the other hand, if you want to build a community, consider Discord, reddit, or create a Facebook group.

Try to Understand Which Channel Your Target Audience Prefers More

The entire concept behind using a social media platform by a brand is to engage more with their audience. If you are on the same plate, you must find where your audience is more active.

Conduct audience research to understand their behavior and activities. Once you are clear with the buyer persona with parameters including gender, interests, and demographics, you are all set to launch or recreate your content on specific social media channels.

Review Your Content

Different types of content work differently in certain social media channels based on their audience base and their interests. For instance, if you are going for podcasts, you can simply post on YouTube, as it is the best platform for getting an audience that listens to podcasts.