By Elena Grechaniuk  January 29, 2025

Do you know what role sponsorship deals play in traditional sports? Not a secret that sponsorships provide massive financial support but more importantly, they remain powerful marketing instruments to drive traffic and increase brand awareness for advertisers.  AI tools optimize sponsorship deals by analyzing the value of such integrations.

In today’s article, we uncover how AI-powered tools help sponsors gain deep data insights, boost brand awareness, and get win-win sponsorship deals with traditional sports streamers.

Time Traveling to the Origins of Sports Sponsorships

Sports sponsorship was in the spotlight even 2,500 years ago. The word “athlete” comes from the ancient word that meant the competitor for the prize. Only the first place counted as a winner and received the wild olive leaf crown along with a palm branch to hold in the right hand, but got no monetary rewards (but at least at home they would get tax exemptions). The winners of the first places would also be treated like VIPs during events and also get lifetime passes to different dining experiences, cash bonuses, as well as statutes made in their honor. The second or third places were not considered as winners.

The majority of the contestants in the Olympics and other sports events were wealthy privileged men who could afford the time and the money to prepare for 11 months and participate in the event. Then it started to change a little bit and a lot of wealthy families would sponsor athletes as if they sponsor someone to go to the Olympics or any other sporting events, they would get money and tax exemptions from their cities.

Sponsoring the athlete was a big business back then and it is still a big business right now. Even in 2024, a lot of athletes had to work themselves to afford their participation in the Olympics. If they don’t perform well in the Olympics they are never going to be seen and signed with Nike or any other big corporations. They open GoFundMe pages to find sponsors and wealthy people keep supporting sports for tax-reducing purposes.

Sponsorship in sports competitions has always been around offline events – placing banners in stadiums, logos on team equipment and uniforms, etc. The era of television made sports competitions accessible to everyone from any spot in the world. With the development of Internet Technologies, offline sports events instantly become online thanks to live streaming platforms like Twitch, YouTube, or even TikTok. Live streams have opened an additional opportunity for advertisers to gain more exposure: they can sponsor not only an event or sports team itself but also purchase ad placements at streamers channels or even fully sponsor those streamers who cover sports events. This way, brands reach audiences both offline and online, getting maximal exposure.

Such AI-driven Marketing platforms like Entyx match brands with best-fit for marketing purposes streamers or influencers whose audiences align with the target audiences’ expectations of advertisers. This ensures successful sponsorship deals and boosts their visibility during broadcasts of these sports events. Advertisers and sports organizations normally face challenges in their sponsorship journeys: lack of tools to measure campaign effectiveness, low data transparency, and surely limited ability to evaluate the ROI analysis.

Before  AI, most of the tasks related to sponsorship deals were processed manually or with the usage of basic analytical tools. Advertisers had to collect data and feedback through questionnaires, surveys over the telephone, mail, or offline interviews, manually calculate the number of viewers during sports events, and based on this data, analyze the result of their marketing initiatives. Of course, there were human errors, it required lots of effort, time and often ended up with subjective conclusions. And this explains why making accurate marketing planning ahead was also difficult.

Fortunately, AI-powered tools took away manual jobs and automated most of the processes. AI-powered insights help advertisers conduct audience research with precision and efficiency (for example, which groups interact the most with the brand) and define sports sponsorship trends.

How AI Identifies Key Trends in Sports

Who creates trends? The audience! AI-powered products can analyze how the audience reacts to the sports event by tracking keywords on social media channels and calculating the viewers of sports events in real-time, this already gives a hint on what kinds of sports or which particular teams are gaining popularity or becoming trendy.

AI-driven platforms can even prepare special reports with insights on what has changed in the audience’s preferences and behaviors. Advertisers find this information super helpful to be able to choose the most profitable sponsorship directions. Furthermore, as AI tools collect the data in real-time, it enables brands’ marketing teams to adapt their strategies and campaigns on the fly to match their audience’s interests.

How Entyx Increases Brand Visibility in Traditional Sports

Traditional sports sponsorships help brands straighten their special bonds with the audience and win over their loyalty. Even though it’s getting harder and harder for advertisers to stand out due to high competition, AI solutions help brands to be noticed and gain additional exposure through ad placements during live streams.

AI-driven marketing platform Entyx greatly impacts sponsors’ visibility online thanks to tailored banners for their target audiences and gives brands access to a wide range of streamers potentially profitable to collaborate with. We offer:

• Data Transparency: Comprehensive 360-degree dashboards openly display all necessary data about each influencer’s channel and their audience’s activity.
• Optimized Spending: The platform calculates the real value of ad integration with this or that streamer based on their activity (displayed on dashboards) so that advertisers don’t overpay for their collaborations.
• Improve Banners: Entyx’s AI enables advertisers to place, adjust, edit, and replace banners on their right during live streams without interrupting the streamers.
• Track Audience’s Feedback: Our Sentiment Tracking tool helps advertisers to see the reaction of the audience in real time and point at spots for improving their marketing strategies.

Final Thought

The future of sports sponsorship walks hand in hand with AI-driven solutions which significantly optimize sponsorship deals both online and offline. Every sports organization, every brand, and every marketer aims to spend their budgets as efficiently as possible. This is where Entyx solutions become irreplaceable and indispensable.

Entyx provides advertisers with a unified AI-driven platform that is designed to help advertisers track the audience’s feedback, and find appropriate streamers who dispose of the target audience the brand needs, and unique Entyx  AI capabilities provide insights into the data in real-time. All features on the Entyx platform are initially made to save the time and money of advertisers so that their sponsorships and investments are justified.

We back up brands in their sponsorship adventures. Join Entyx and see you in the next articles!

sooperarticles.com