By Kishor Chawla Kumar  July 18, 2024

According to certain surveys, acquiring new customers is five to seven times more expensive than keeping existing ones. After your marketing has proven successful and you have a loyal customer base, you should concentrate on providing them with the greatest experience possible. App retention rates suffer greatly when an app loses 77% of its Daily Active Users (DAUs) in the first three days following installation. The percentage of lost DAUs soars to 90% in just 30 days.

This is common and does not indicate that your retention plan could be more effective. Frequently, just a tiny portion of the original downloaders of the application will continue to be frequent users. They should be the focal point of your efforts since they will still generate income through your software.

Essentials of engaging with mobile apps and retaining users

Based on market observations, it appears that mobile applications face challenges in building a stable and loyal user base. 25% of consumers open a downloaded mobile app just once. The market is oversaturated and frequently contains subpar software.

Setting reasonable targets and objectives for increasing user engagement can be made easier by being aware of the typical retention rate for your category.

Failure to deliver on the core value

A poor initial encounter

Lack of stickiness-the capacity to bring users back and re-engage

Inadequate frequency of updates

Their lives are easier with apps. Sixty-three percent of those surveyed use smartphone apps to get around problems or avoid hassles. This is related to the primary cause of client attrition, which is the failure to provide a core value. During the planning stage of app development, you have to pay close attention to how your app’s main feature should be presented.

They receive detailed instructions on how to use it. This is a two-pronged approach: initially a seamless and simple onboarding process is required. Second, to guarantee excellent utilization, the navigation and user experience must be as seamless as feasible.

The software in question has a visually pleasing design. Users like clean, simple pages with easy-to-use navigation and interactive features like feedback noises and page transitions.

On various devices, they receive a consistent experience. A component of UX design involves maintaining a theme on various platforms, such as tablets and smartphones.

The material of the app is updated frequently. Regular users find apps that are not updated with fresh content to be boring and stale.

Now that the primary drivers of mobile app usage, you can go on and consider user engagement. There are many different ways to define engagement, but one common definition is “the process of encouraging people to be interested in the work of an organization, etc.” Because of all the advantages your mobile app offers, as a service provider, you should entice people to use it. Therefore, user engagement, or app retention rate, is the result of the user’s reaction to your attempts to provide value.

Engaging consumers with your mobile app doesn’t mean that they have to be glued to the screen. Android mobile app development is far more helpful to a long-term user who uses it only when necessary (see Uber) than it is to an addicting user who uses it occasionally (remember Vine?). Take care of your users and demonstrate to them that your software will always be a dependable way to solve their issues, both now and in the future.

Strategies to draw in and keep users

Recognize your user: what motivates this person to use app?

Although developing a target user base is the cornerstone of developing a mobile application, developers may overlook this step while focusing on features and functionality. One of the most important pieces of information in any company plan is the target demographic. To serve your particular clients and comprehend their usage patterns, all of your endeavors must coincide.

Provide genuine value: Do customers find the app fulfilling their needs?

Ensuring your product meets expectations and retains people is just as important as perfecting your messaging and marketing. Certain app categories-like productivity or gaming, for example-have particular user requirements and expectations that must be satisfied to keep users. Only when they can resolve their issue or accomplish their objective will the valuable, long-term users continue to be active.

Assure optimal performance: are there technical problems making the app to use?

The performance of it and its retention rate are directly correlated. The likelihood that users will stick with your software decreases with its sluggishness. Even though fixing this looks very simple, ensure you enhance all performance-related factors, including low latency, crash prevention, reliable connectivity, and sufficient gesture responsiveness.

Create excellent UX: How much mental effort does the user need to use the app?

There are three categories for the cost of mental resources: cognitive load, visual load, and motor load. The motor load, or click count, is crucial since you want your app to only include the most crucial activities and not any unnecessary ones. By accurately labeling buttons, positioning them, and creating a logical flow, you can lessen the user’s cognitive strain. This is what makes navigating via apps simple. Determine the level of work required from your users when they use your software.

The Author is an associate editor for Android App Development Company in Gurgaon. Zeabros Provides the Best Android App Development Company in Gurgaon with innovative and creative Design and with powerful Development. iOS App Development Company in Gurgaon. Zeabros provides the best ios app development Company in Gurgaon with top rated advanced technology and price effective Development.

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