by RICHARD CONARD  05/28/2021\

Custom printing is playing an increasingly important role for businesses, large and small and there are good reasons why. There are a lot of printing services to choose from but doing some research is worth the effort. Here is a look at why custom t-shirts create an advantage for your business over your competition who does not.

Creating comfortable uniforms

In a setting where it is appropriate to dress somewhat casually, t-shirts with branding and a logo on them are a great way to create a uniform for your employees. With custom made tshirt options your workers have less wear and tear on their own clothing, do not have to think about what to wear and as they go to and from work they are marketing for you and representing your business. They are comfortable, can be original and come in all sizes to fit all shapes. Tucked in they look smarter, especially if paired with slightly more formal bottoms, it means they are not roasting on hot days, and you can even use them to show who is managerial and who are in sales.

Using them for marketing purposes

A big part of wanting to invest in printed t-shirts is the marketing opportunity they offer. A lot of businesses can have them made and then give them away as rewards to loyal customers, as prizes on social media, as gifts at conferences. With more people wearing your logo as well as your employees, you are advertising your business wherever they go with very little costs involved and little effort once that initial printing is ordered. You can use writing to create a catchphrase of some kind, an image for your logo, your business name. In some cases, you could even have your address or your website on it. For as long as those people wear those t-shirts you get more marketing.

Creating a team

People wearing the same t-shirts create a team feeling. Whether it is for a sporting team, graduating class, or a corporation, wearing the same t-shirts unites them. As well as making your employees easier to identify at large events, it can encourage them to work together and be more productive as a result. It does not cost much to boost team morale with a custom made tshirt either.

To sell and give away as merchandise

Custom printing is a great way to get creative and come up with something people appreciate and then link to you and your business in a positive way. If it looks great and is a decent t-shirt you can even give them away or sell them and people are happy to wear them not just as a one-off, but as a part of their usual casual wardrobe. They might even become return customers and ask you about when your next design is out. They then become loyal customers and will praise your business to others. You get not just marketing but a good reputation this way.