BY KENDALL GOMEZ MAY 11, 2021

As an expert athlete, opting for the right sports marketing agency is a crucial decision. A well-reputed sports marketing agency can help make a player’s career. Unknown agencies with less reputation can spoil a player’s complete spirit by placing him/her in bad light or not paying enough money. Thus, it is crucial to thoroughly research and understand what a player should look for when zeroing on a specific sports marketing agency.

This article will concentrate on the majority of players that come out from schools with decent or mediocre stats to cater to them with crucial tips on how to select a sports marketing agency. Such players generally do not begin their career at high levels and require developing their careers over time.

Here are necessary factors to look at when choosing a sports marketing agency.

Should have relevant experience of placing players just like you

Firstly an agent requires having decent experience at placing players just like you. In case you are from massive D1 with high-level stats – even a 20-year-old can find a relevant team for hiring you. In case you have extremely poor stats from a high-level school or just satisfactory stats from a very small school, you require looking for a sports marketing agency with good experience at developing and placing talents like you.

Ask the agent to show you their player list

Getting a glimpse of the agent’s player list allows you to know about the agent. Note that a good sports marketing agency must be eager at endowing you with a list of their current & past players. Those agents with no reputation in the market try at hiding the list with the players they have associated with. Either way, ensure to check the player’s list thoroughly.

Look out for the agent offering development

A high-level sports marketing agency develops their players from mediocre level to higher level over the time of just a few seasons. Reputed agent’s player lists come with young players & veterans playing at different levels – from lower to top leagues. Such agents tend to earn the trust of their players & players reward such agents by being with them for a lot of years.

If agents just have young players, it indicates their struggles for keeping such players for numerous years. They either are not placing such players in up to mark jobs or are unable to recruit players that are good to go for playing. In both ways, it shows that the agent might not be good for you.

Look out for the presence of players in quality leagues

Good sports marketing agencies will place their players in more high-quality leagues than the trash ones. All leagues are not the same. Top leagues just respect particular other leagues & hire just those players having good stats as they consider building a quality league.

The issue for various players is few of the leagues just respect top leagues and pay considerably less to the trash leagues. For instance, players can ensure you make more money in the leagues like Angola or Qatar as compared to Pro B France. However, the top leagues hardly care if you score 20 or 30 in a game in Angola or Qatar. But they do care if you score below 20 on a winnable game with LNP Gold or Pro B.

A reputable sports marketing agency can completely understand this & try placing their players in quality leagues, which are respected by the top leagues instead of getting their players just one time payouts from trash league. Such trash leagues are used by the veterans for cashing in at their career’s end.

Communicate with the agency and ask from them their greatest success story

In case a sports marketing agency’s success story is finding a 2nd round draft pick, & signing the player for a rookie contract and finally get him fired the next year. This agency most probably does not aim at developing players & is not there to assist you in your career.

However, if the success story of an agent includes finding a rookie & developing the player into good talents over the course of time. This might be an apt agent for you. It means the agent thinks of the long term and wants to place their players in such situations where they easily can succeed in future and not only cash in for season one.

Do not be scared of asking your queries

Toward the end, asking questions & doing a few useful research can be of great benefit for you. Sports Marketing Agency is the industry insiders who aim at unlocking the true power of marketing involved in sports. Being informed by data/info, all our professionals serve as connecting brands with athletes via coveted experiences & impactful campaigns that actually get noticed. Thus, to us, any player can ask any question and we would be more than happy to reply.