by Dougie Walker January 7, 2021

The world is obsessed with videos currently. Whether you waste too much time watching silly Tik Tok videos that make you laugh or watch ‘how to’ videos on YouTube to help you fix a problem at home, we are all watching videos on a daily basis. I don’t have the latest statistics for 2020 but I can only assume that with everyone in Lockdown for at least part of the year, streaming videos will have increased yet again.

An article on Oberlo (www.oberlo.co.uk) states that ‘In 2019, users spent a weekly average of 6 hours 48 minutes watching online videos’.

So how can this help your business?

1. Increase Sales

It has been proven that if a customer can watch a video about a product they are more likely to have the confidence to buy it.

2. Increased Time On Your Website

Google will rank a website more highly if it can see customers spend a lot of time on it. Therefore, if you are giving potential customers the opportunity to watch videos about your products or services on your website your average session time will increase and hopefully your rankings.

3. Customer Trust & Confidence

Watching a video about a product, service or your company can give potential customers the confidence to buy from you. Seeing the real people behind a company adds a lot of trust in the company.

Another way to use video to direct customers to your website is to have a section of ‘how to’ videos. For example, if you sell computer software and have short videos on how to set up the software or how to use it, it may result in someone buying the software if they are unsure and at the very least will ensure your website becomes more popular. More popularity will help increase sales. For customers who already own the software, it is a great way to sell upgrades if you have a video showing what they can achieve with the upgrade.

At STROMA Films in Edinburgh, we have experience working with all types of companies from new start-ups to recognised UK brands. We have created product online films, corporate films and promotional films.

SOLICITOR SERVICE/CASE FILMS

At STROMA Films, we recently worked with Digby Brown Solicitors to create 2 videos about cases they had successfully completed. The videos added a human story and brought their cases to life by hearing from the actual people involved.

Ian’s Story

Firefighter, Ian McDonald was taking part in a training exercise in March 2014 when his hand was pierced by a high-pressure jet of hydraulic fluid.

He had 40 operations after the toxic liquid destroyed the tissue in his right hand but after a 4-year battle doctors were forced to amputate.

This film tells the story of how the amputation impacted Ian’s life and the part Digby Brown played in his recovery.

Scott’s Story – Life After A Brain Injury

Scott Sutherland suffered a traumatic brain injury as a result of a hit and run. This is his story of how Digby Brown helped him and his family.

We believe online video is a great way to promote your business further especially in 2021 when we are still fighting the battle with COVID-19 and not being able to conduct as much face-to-face business.

Dougie Walker is a film producer and partner at video production company, STROMA Films in Edinburgh.

Corporate and promotional films: https://www.stromafilms.co.uk/work/

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