SPORTS: College Athletes Generating Revenue? by Brad Weisman
Just this past week the NCAA has come into turmoil once again. There have been many college basketball coaches in the throws of a recruitment investigation than want to be. 85% of college athletes are on some form of scholarship, however how many are actually getting paid or being gifted luxury items? This is not new news, but many major programs have booster clubs that make hefty donations we never hear about. Where do these donations go and are they in fact being used to pay players and shower them with gifts? The answer is not totally defined, however it is not showered with honesty.
Roughly 70% of the public opposes the idea of paying college athletes. College football alone brings in annual revenues that go beyond 30 million for colleges across the country. It is the players who are generating the revenue and exposure to these universities? This goes back to the question….should these players be paid?
Most recently, Sean Miller from U of A was recorded offering a recruit 125K to come and play for the team. It has not been confirmed that this occured, however it has opened-up an investigation that will now expand into all college sports as a whole. There is a lot more to the excitement of a national championship few of us realize. It all comes down to dollars and cents to most major universities. As a result, multiple streams of income align for universities. A great season not only brings in sports revenue, but also generates new interest in future students. College has become a business more than an institution for learning. I am big time college sports fan, however business has taken
over the priority of educating. Why have so many schools developed online curriculums??? Incremental revenue streams. However, at the forefront of major universities athletics still drive major dollars and big time donors. Should schools pay these athletes who help in keeping the doors opened remains the question? Why not get back the basics and educate. Athletes have a shelf life, however education can last a lifetime!
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