Top 20 Music Stars of 2016 According To Forbes Magazine : A Well Thought Out Scream by James Riordan
What happens when you smash the Rolling Stones’ North American touring record, sell millions of albums and add seven-figure endorsements with the likes of Keds, Diet Coke and Apple? If you’re Taylor Swift, you clock the biggest single-year payday of your career.
Taylor Swift pulled in $170 million duringour scoring period, making her the highest-paid musician—and the highest-paid celebrity of any stripe—on the planet.
“She not only delivers with solid music and great live concert performance experiences, but she is also young, poised, beautiful and—so far—relatively non-controversial,” says attorney Lori Landew of Fox Rothschild. “Brands … see her as a safe and reliable spokesperson who is very aware of her brand equity and is strategic about protecting its value.”
Taylor Swift (Photo by Chris Pizzello/Invision/AP)
The Forbes list measures pretax income from June 1, 2015, to June 1, 2016 before deducting management fees. Numbers are based on data from Pollstar, Nielsen and the RIAA, as well as interviews with managers, agents, lawyers—and some stars themselves.
- Taylor Swift, $170 million
- One Direction $110 million
- Adele $80.5 million
- Madonna $76.5 million
- Rihanna $75 million
- Garth Brooks $70 million
- AC/DC $67.5 million
- Rolling Stones $66.5
- Calvin Harris $63 million
- Diddy $62 million
- Bruce Springsteen $60.5 million
- Paul McCartney 56.5 million
- Justin Bieber (tied with Kenny Chesney) $56 million
- Kenny Chesney (tied with Justin Bieber) $56 million
- U2 (tied with The Weeknd) $55 million
- The Weeknd (tied with U2) $55 million
- Beyoncé $54 million
- Jay Z $53.5 million
- Luke Bryan $53 million
- Muse $49 million
The boy band One Direction was second with $110 million (which buys lots of tennis shoes) and Adele, who can actually sing, was third with $80.5 million. Madonna ($76.5 million) took the fourth spot thanks to the tail end of her Rebel Heart Tour, which grossed $170 million, and captured additional millions on perfume and clothing deals. Her career live performance total is now $1.4 BILLION (and you thought she was stupid when she started). Rihanna ($75 million) rounded out the top five, padding hefty live music totals by shilling Dior, Puma, Samsung and Stance.
Country favorite Garth Brooks was 6th with $70 million.
There are plenty of big names from a wide range of genres deeper down on the list. Aging rockers did well, as usual, thanks to massive stadium tours. AC/DC (with Axyl Rose singing lead was Number 7 with, $67.5 million.
The Rolling Stones were Number 8 with $66.5 million (I’m sure the Stones would’ve liked it to be $66.6 million so they could’ve had that 666 number). This is how they look now, all nearly 70. But don’t feel too bad about the ravingings of age because this is how they looked when they were young.
Calvin Harris is the world’s highest paid DJ who made $63 million, most of it off his Las Vegas gigs but also put out hits like This is What You Came For with Rihanna. Number 10 was Diddy (formerly, P.Diddy, Puff Daddy, Sean John Combs, Sean Combs and Willy Wonka – okay I made that last one up) who made most of it from an outrageous deal with Diageo’s Ciroc Vodka and other non music ventures but also had the Bad Boy Reunion Tour this past year.
Younger acts cleaned up, too, including 26-year-old The Weeknd (No. 15, $55 million) whose Beauty Behind the Madness album was huge and 22-year-old Justin Bieber (No. 13, $56 million), who also lit up the charts over the past year. “You have humans, and you have aliens,” veteran hitmaker Timothy “Timbaland” Mosley, once told FORBES of Bieber. “I think he’s half-human and half-alien.” The Weeknd
In 2010, Jay Z spoke to FORBES about “the maturation of hip-hop,” and that remains on display this year. Diddy (No. 10, $62 million) continued to cash in on his Ciroc vodka deal; Jay Z (No. 18, $53.5 million) did the same with spirits Armand de Brignac, D’Ussé and Roc Nation; Dr. Dre (No. 25, $41 million) released his first album in over a decade and collected additional dollars from Apple’s Beats buyout.
Jay Z’s wife, Beyoncé (No. 17, $54 million), could end up near the top of next year’s list: her Formation World Tour grossed nearly $5 million per city, but most of its dates fell outside of our scoring period and will be counted next time around. Beyoncé is one of the few female acts deeper down on the list. Though four of music’s top five earners are women, the rest of the list reveals lamentable under-representation: there are only seven women among the top 30.
“When it comes to the relative earning power of these artists, we have a way to go until we see the gender gap eliminated,” says Landew. As for Taylor Swift? “She appears to be particularly well-suited to handling the pressures that her lifestyle presents. When you put this all together, you have a recipe for enormous success.”
—
No Comment