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Selecting the right metrics and KPIs (Key Performance Indicators) in the customer journey funnel is really important for the success of any business, especially if you are selling your brand’s offerings through an online store.
This is because it is only if you can find the right KPIs and track them using an easy to use CRM tool, you can measure how well your funnel is working, and thereafter rethink about how you can make necessary adjustments to optimize your conversions.

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published Jan 5, 2018 11:36:32 AM, by Spencer Soper (Bloomberg) — Amazon.com Inc. maintained its online dominance in the 2017 holiday shopping season despite increasing competition from Wal-Mart Stores Inc., Target Corp. and Best Buy Co. Amazon captured 89 percent of all online holiday spending in the five-week period beginning

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